As I've mentioned in the previous group writing project post about blogging habits, I quite like my blog and have fun with it. However, even I like my blog much better when it's successful, that is, when traffic is good, when there are many comments, when I know that a post I wrote brought all that about. So if I want to keep having fun, I, too, need goals.
My primary goal then is to have fun - with the writing, with the topics, with the readers. I don't mean being light about everything but rather enjoying what I'm doing. Since I am, that's almost a no-brainer and yet so many who do go the problogging route forget about this one little goal. If a blogger had chosen a topic he's not passionate about, for example, and blogging becomes a chore, then he's in for it.
My secondary goals are the ones that should help me achieve my primary goal and they are:
- To steadily increase my blog's readership and inbound links
- To increase comments and participation
- To remain interesting and on topic
- To increase readership and links I try to write good, helpful and consistent content and I promote my blog on other blogs through visits, comments and guest posts.
- To increase participation I try to write about topics I know are of interest to my readers (as well as me). I notice what posts receive more comments and linkbacks and I apply what I've learnt to upcoming posts.
- To remain interesting and on topic I use a few practices:
- I write posts ahead of time
- I save interesting articles I find for a later date
- I have recurring columns/features that I try to keep to as mentioned in my about page (I'm least successful in that).